Jenny Chan 陳詠欣
Apr 24, 2014

Tim Doherty replaces Peter Shen as Isobar China chief creative officer

SHANGHAI - After being with Isobar for 10 years, chief creative officer Peter Shen will depart the agency in May to pursue personal endeavours and will be replaced by Tim Doherty.

Tim Doherty replaces Peter Shen as Isobar China chief creative officer

Currently creative partner of Isobar China, Doherty will remain based in Shanghai and will report to Jane Lin-Baden, CEO of Isobar China Group.  

Shen became CCO in March 2011.

Doherty will also represent Isobar in the Dentsu Creative Galaxy, a senior committee designed to foster greater creative collaboration within Dentsu Group (the holding company of Isobar’s parent entity Aegis).

"US-born Tim has been a well-respected creative lead in the Isobar network since he joined the agency in the summer of 2008," said Lin-Baden. "He is a well-rounded China pro; his work often reflects understanding of both Chinese and Western cultures. We believe that creative work from China has to have its own signature to reflect China’s role on the global stage."


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