Matthew Keegan
Mar 12, 2018

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

Who’s watching? The Interactive Advertising Bureau and GroupM are working towards a global agreement on what constitutes a viewed video ad

It was hoped that the shift towards digital consumption would mean media measurement becoming more accurate. Yet for all the advanced technology that’s meant to determine exactly who is consuming what, where, when and how, brands are more confused than ever. 

Dentsu Aegis Network has forecast that Asia-Pacific will lead global digital ad spend this year, with growth expected to increase by 4.2%. But with more argument and incongruity regarding measurement stats than ever...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mindshare hires Carat's James Harris as global chief strategy officer
Premium
2 hours ago

Mindshare hires Carat's James Harris as global ...

Harris leaves Carat after three years.

Premium
Zalora appoints new Chief Marketing Officer
Premium
5 hours ago

Zalora appoints new Chief Marketing Officer

The online fashion retailer has a new marketing head in Asia.

Premium
Johan Boserup returns to Omnicom Media Group as CEO of global investment
Premium
8 hours ago

Johan Boserup returns to Omnicom Media Group as CEO ...

Boserup comes back to Omnicom to take Barry Cupples' role after six years as CEO of global trading at WPP's GroupM.

Premium
Singapore watchdog fines Grab & Uber S$13m over merger
Premium
10 hours ago

Singapore watchdog fines Grab & Uber S$13m over merger

Regulator says tie-up severely reduced competition and rebuked the brands for completing the deal before informing it.