Matthew Keegan
Mar 12, 2018

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

Who’s watching? The Interactive Advertising Bureau and GroupM are working towards a global agreement on what constitutes a viewed video ad

It was hoped that the shift towards digital consumption would mean media measurement becoming more accurate. Yet for all the advanced technology that’s meant to determine exactly who is consuming what, where, when and how, brands are more confused than ever. 

Dentsu Aegis Network has forecast that Asia-Pacific will lead global digital ad spend this year, with growth expected to increase by 4.2%. But with more argument and incongruity regarding measurement stats than ever...

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