Gabey Goh
Jan 16, 2017

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

Virtual genius: Salesforce’s Einstein aims to help smaller companies make the most out of data even if they lack the expertise to analyse it.

The pitch was certainly compelling enough. Speaking on the side-lines of Dreamforce, Salesforce’s annual conference in San Francisco, Derek Laney, head of product marketing for Salesforce in Asia was doing his part to reinforce the message from the event’s biggest product announcement Einstein.

The company’s latest offering will embed artificial intelligence AI in the Salesforce Platform. This AI layer is touted as the new tool that will enable marketers to get closer to their customers,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Torie Henderson departs OMG
Premium
20 hours ago

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

Premium
Can we talk about Ridley Scott directing ads?
Premium
1 day ago

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?

Premium
AMEX Meetings & Events partners with Attendify and Splash
Premium
1 day ago

AMEX Meetings & Events partners with Attendify and ...

The tools will form Meetings Marketplace, a vetted collection of AMEX Meetings & Events’ tech solutions.

Premium
Digitas opens in Thailand
Premium
1 day ago

Digitas opens in Thailand

New agency absorbs two existing Publicis agencies in the market.