The dancing Evian babies gained universally adoration for being so, well, adorable. But something went wrong on the way to the printing press, because these posters using a sort of similar concept are deeply unsettling (at least to Ad Nut). It's a combination of "Get thee away from me, unholy hybrid spawn of Satan" and "OMG, someone save that poor baby from drowning".
Luckily, according to Campaign UK, the posters will only appear in the UK, Switzerland and France, so Ad Nut is unlikely to encounter them in the wild. Shudder.