Ad Nut
May 28, 2015

The Evian babies are downright creepy in print

From Europe: 'Little big baby' for Evian by BETC Paris

The Evian babies are downright creepy in print

The dancing Evian babies gained universally adoration for being so, well, adorable. But something went wrong on the way to the printing press, because these posters using a sort of similar concept are deeply unsettling (at least to Ad Nut). It's a combination of "Get thee away from me, unholy hybrid spawn of Satan" and "OMG, someone save that poor baby from drowning".

Luckily, according to Campaign UK, the posters will only appear in the UK, Switzerland and France, so Ad Nut is unlikely to encounter them in the wild. Shudder.


Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.