
With property prices soaring, The Edge professes to provide a source of information for “wise” buyers. Creative agency Crush Advertising Malaysia has developed and released a series of print executions; TV and print elements will be rolled out at a later stage. The print ads offer a message of ‘Good luck’ to those preparing to search through the overcrowded and unstable real estate market.
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Credits:
Project Everything Property, Everything.
Client The Edge Communications Sdn Bhd
Creative agency Crush Advertising
Copywriter Kenneth Lim
Art director Phai Kee
Production company Play Picutures
Exposure Television, print, radio, cinema, online