Staff Reporters
Aug 27, 2014

Thailand treat: Unilever mashes up Wall's and Lipton

THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to launch in Thailand in a packaging design by Bluemarlin.

Thailand treat: Unilever mashes up Wall's and Lipton

Client: Unilever

Agency: Bluemarlin Singapore

Market: Thailand

Scope: Packaging design

Press release quotes: “Bluemarlin has created a pack design that successfully reflects the brand’s bright personality and provides a platform for extending the range in the future," said Aparna Sundaresh, brand director at Unilever.

Tim Arrowsmith, director of Bluemarlin Singapore: “To collaborate with two super brands like Walls and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’ll sure to be seeing in the future.”

Comments: Anyone in Thailand want to send us some?


Related Articles

Just Published

17 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

17 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

17 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

17 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.