Staff Reporters
Aug 27, 2014

Thailand treat: Unilever mashes up Wall's and Lipton

THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to launch in Thailand in a packaging design by Bluemarlin.

Thailand treat: Unilever mashes up Wall's and Lipton

Client: Unilever

Agency: Bluemarlin Singapore

Market: Thailand

Scope: Packaging design

Press release quotes: “Bluemarlin has created a pack design that successfully reflects the brand’s bright personality and provides a platform for extending the range in the future," said Aparna Sundaresh, brand director at Unilever.

Tim Arrowsmith, director of Bluemarlin Singapore: “To collaborate with two super brands like Walls and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’ll sure to be seeing in the future.”

Comments: Anyone in Thailand want to send us some?


Related Articles

Just Published

4 hours ago

iPhone users overwhelmingly reject app tracking – ...

The long-term consequences of Apple’s privacy shift will be complex, experts say.

4 hours ago

72andsunny lands United Airlines global creative ...

The airline put its creative account up for review in February.

12 hours ago

MediaCom adds global chief inclusion and culture ...

Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.

12 hours ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.