Staff Reporters
Aug 27, 2014

Thailand treat: Unilever mashes up Wall's and Lipton

THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to launch in Thailand in a packaging design by Bluemarlin.

Thailand treat: Unilever mashes up Wall's and Lipton

Client: Unilever

Agency: Bluemarlin Singapore

Market: Thailand

Scope: Packaging design

Press release quotes: “Bluemarlin has created a pack design that successfully reflects the brand’s bright personality and provides a platform for extending the range in the future," said Aparna Sundaresh, brand director at Unilever.

Tim Arrowsmith, director of Bluemarlin Singapore: “To collaborate with two super brands like Walls and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’ll sure to be seeing in the future.”

Comments: Anyone in Thailand want to send us some?

 

Related Articles

Just Published

1 hour ago

Netflix ventures into Decentraland to promote 'The ...

The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.

1 hour ago

Lego hosts array of activations to celebrate '90 ...

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

1 hour ago

Attention metrics are becoming more nuanced, but ...

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

1 hour ago

Bentley Motors appoints global lead creative agency

London-based iX given lead creative and strategic agency status.