Thailand pivots to knowledge-based events

The bureau wants to propel itself as the MICE hub of Asean, besides being the centre of knowledge and innovation-driven events.

The MahaNakhon building set against the central business district Silom in Bangkok. Photo: AFP

The Thailand Convention and Exhibition Bureau has launched a marketing campaign, under the banner 'Redefine Your Business Events', in a move to position itself as the MICE hub in Asean.

A rising number of events from sectors such as healthwellness and robotic innovations, as well as events dominated by startups, prompted the bureau to redefine its role from a supporter and marketer of events to that of a collaborator with the stakeholders. Nichapa Yoswee,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
What it's like to work on...the AIA Great European Carnival
Premium
2 days ago

What it's like to work on...the AIA Great European ...

The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.

Premium
AccorHotels seals partnership with Tennis Australia
Premium
2 days ago

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

Premium
Independents shine alongside the majors in ANZ
Premium
2 days ago

Independents shine alongside the majors in ANZ

Independent agencies were glittered in gold in the Australia / New Zealand awards.

Premium
WPP's GTB to cut staff after hiring EY for consulting help
Premium
2 days ago

WPP's GTB to cut staff after hiring EY for ...

The job cuts will be less than 2% of the group's global staff.