Thailand pivots to knowledge-based events

The bureau wants to propel itself as the MICE hub of Asean, besides being the centre of knowledge and innovation-driven events.

The MahaNakhon building set against the central business district Silom in Bangkok. Photo: AFP

The Thailand Convention and Exhibition Bureau has launched a marketing campaign, under the banner 'Redefine Your Business Events', in a move to position itself as the MICE hub in Asean.

A rising number of events from sectors such as healthwellness and robotic innovations, as well as events dominated by startups, prompted the bureau to redefine its role from a supporter and marketer of events to that of a collaborator with the stakeholders. Nichapa Yoswee,...

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