The Thailand Convention and Exhibition Bureau (TCEB) has announced that buyers from Australia representing events with upwards of 80 guests are now eligible to apply for financial support, DMC services and ground support for inspections.
The benefits were previously only available to organisers of large conventions.
Nicole Tingey, director of Clockwise Consulting, which represents TCEB in Australia, called this offer a "major gamechanger" that would leave a major impact on the number of events taking place in Thailand over the next few years.
"When organisers can see, feel and experience the destination they are recommending for their events, it makes a huge difference to the destination being chosen," said Tingey.
Meanwhile, Aussie buyers will be able to apply for site inspections at TCEB roadshows scheduled to take place on 2 April in Sydney and 4 April in Melbourne.
"From events hosted on Thailand’s famous beaches, to roof-top bars for 500 people overlooking Bangkok’s lights, there is much to learn and re-learn about Thai MICE offerings," said Tingey.
Among the venues participating in the roadshow are Banyan Tree Bangkok, Buffalo Tours, Centara Grand at CentralWorld and Felix River Kwai Resort Kanchaburi.