Jenny Chan 陳詠欣
Aug 28, 2014

Tempo appoints e-commerce and digital marketing agency in China

SHANGHAI - Tissue brand Tempo has appointed WE Commerce as online sales agency and sister agency WE Digital as digital agency in China.

Tempo appoints e-commerce and digital marketing agency in China

WE Commerce will take over the operation of Tempo's stores on Tmall and Taobao starting September. The assignment includes storefront design, product planning, pricing strategy, channel management, on-line promotion, customer logistics, warehousing and courier duties.

Meanwhile, WE Digital will be responsible for the planning and implementation of social marketing activities on Weibo and WeChat. The aim is to make Tempo a strong brand online, and to help drive traffic to its e-commerce platforms.

"To win in e-commerce, companies can no longer just rely on price discounts but leverage a combination of branding plus e-commerce," said Viveca Chan, chairman of WE Group. At the moment, the brand is still touting up to a 50 per cent discount on its official Weibo account.

Tempo is owned by personal care product company SCA, which also distributes Tork, Vinda, Libresse, Sealer, Prokids, Libero, TENA & Dr. P in China.

 

Related Articles

Just Published

11 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

11 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

11 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

11 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.