Jenny Chan 陳詠欣
Aug 28, 2014

Tempo appoints e-commerce and digital marketing agency in China

SHANGHAI - Tissue brand Tempo has appointed WE Commerce as online sales agency and sister agency WE Digital as digital agency in China.

Tempo appoints e-commerce and digital marketing agency in China

WE Commerce will take over the operation of Tempo's stores on Tmall and Taobao starting September. The assignment includes storefront design, product planning, pricing strategy, channel management, on-line promotion, customer logistics, warehousing and courier duties.

Meanwhile, WE Digital will be responsible for the planning and implementation of social marketing activities on Weibo and WeChat. The aim is to make Tempo a strong brand online, and to help drive traffic to its e-commerce platforms.

"To win in e-commerce, companies can no longer just rely on price discounts but leverage a combination of branding plus e-commerce," said Viveca Chan, chairman of WE Group. At the moment, the brand is still touting up to a 50 per cent discount on its official Weibo account.

Tempo is owned by personal care product company SCA, which also distributes Tork, Vinda, Libresse, Sealer, Prokids, Libero, TENA & Dr. P in China.

 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.