Staff Reporters
May 20, 2014

Telkomsel begins media-planning pitch

JAKARTA - Mobile operator Telkomsel has issued a tender to review its media planning partnership.

Still from a recent Telkomsel TVC
Still from a recent Telkomsel TVC

The client reviews it agency partnerships regularly. It recently awarded media buying to MD Media after a pitch called in May.

“Telkomsel has come a long way towards building more strategic partnership with all our agencies," said Alistair Johnston, director of marketing. "With a clear focus on media planning scope, we want to build the same level of strategic engagement with our media agency, in an increasingly fragmented media landscape, where we have to work harder at driving effectiveness.” 

Telkomsel had engaged R3, an independent marketing consultancy, to assist in the review and selection. The tender will be conducted in two phases. The first phase calls for agencies to submit agency credentials including their profile, past work and track record. Agencies will need to demonstrate their thought leadership through case studies on effective media planning. Shortlisted agencies will proceed to a "chemistry session" and then to the RFP phase.

Last year, the brand consolidated its digital account with local shop Narrada.


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