David Blecken
May 24, 2017

TBWA Hakuhodo invests in an innovation workshop

The agency hopes to reach new creative people through a partnership with TechShop Japan.

TBWA Hakuhodo invests in an innovation workshop

TBWA Hakuhodo is continuing to develop its connection to the startup space with the purchase of a 15 percent share in TechShop Japan, a workshop for product development.

TechShop Japan was established by Fujitsu in 2015 and is TechShop’s only outpost in Asia. The original TechShop began in California in 2006. It operates on a membership-basis and gives users access to tools and classes.

Working with startups is an important part of TBWA Hakuhodo’s business. Quantum, a subsidiary of the agency that works to connect startups and established companies, will act as a partner in this venture by supporting the development of new programs, according to a statement from TBWA.

The statement said the partnership aims to promote innovation by combining more traditional craftsmanship with technologies such as 3D printing and computer-aided design (CAD).

Chris Iki, COO of TBWA Hakuhodo, said he expected to “work with and guide some of the most innovative creators in Japan” and that the partnership “will also help harness a true ‘maker culture’ in our own company”.

TBWA Hakuhodo’s Quantum recently opened an office in the US. While Japanese corporations are increasingly interested in working with entrepreneurs, Japan has been criticised for its lack of support for startups and general innovation. Investment is small relative to the size and maturity of the economy. Startup funding totaled around US$1 billion in 2015, compared to more than $70 billion in the US. In a provocative talk in Tokyo last year, Sun Microsystems co-founded Scott McNealy suggested Japan may already have squandered its chance to be a leading global player in terms of innovation.

Source:
Campaign Japan

Related Articles

Just Published

9 hours ago

More than 450 scientists call on PR, creative ...

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.

9 hours ago

Global new business billings soar in November

CAMPAIGN ADVERTISING INTELLIGENCE: WPP billings were sky-high, thanks to high-profile wins like Coca-Cola.

10 hours ago

‘Challenger’ agency group Dept recruits M&C Saatchi ...

Finance boss leaves as M&C Saatchi faces takeover approach.

10 hours ago

Indian condom brand Skore suggests wearing Nothing ...

In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.