Kitsana Kaewtumrong, chief of TAT’s international advertising section, confirmed that the search was underway for new agency partners - which will begin work in 2008.
The 54 million baht (US$1.6 million) international campaigns assignment, formerly handled by Dentsu, is up for pitch, although sources believe the domestic campaigns portion, handled by Creative Juice\G1, will follow as part of a consolidated 2.7 billion baht (US$80 million) “mega brief”. Creative and media are expected to be pitched together, with below-the-line reviewed separately.
The review was triggered by a regime change at TAT following the military coup and the ousting of prime minister Thaksin Shinawatra in September last year.
The 54 million baht (US$1.6 million) international campaigns assignment, formerly handled by Dentsu, is up for pitch, although sources believe the domestic campaigns portion, handled by Creative Juice\G1, will follow as part of a consolidated 2.7 billion baht (US$80 million) “mega brief”. Creative and media are expected to be pitched together, with below-the-line reviewed separately.
The review was triggered by a regime change at TAT following the military coup and the ousting of prime minister Thaksin Shinawatra in September last year.
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