Ad Nut
Sep 29, 2015

Student minds and bodies collide in campaign about collaboration

From Australia: 'Where great minds collide', for University of Melbourne by McCann Melbourne

Student minds and bodies collide in campaign about collaboration

Actual students, academics, professional staff and alumni of the University of Melbourne appear in a 60-second brand ad that presents a metaphor about collaboration. The additional videos in the campaign (available below and through the website), underscore how research advances come not from individuals working alone but from meetings of the mind.

The campaign includes social and digital media, cinema, television, print, outdoor and a content partnership with The Guardian.

 

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