As a media consultant at Steve Garton Consultancy, he will base his services around holistic communications, ROI measures, digital mobilisation and online advertising. Garton said there is already strong interest from advertisers and agencies.
He will be focused on the discovery of new insights into the relationship between media and its audiences, and how digital technology will influence the future of advertising.
Garton's experience in media, communications and research spans 40 years, and includes working as media director at ACNielsen Hong Kong in 1992 and various positions at Synovate since 2001.
After Synovate’s acquisition by Ipsos in 2011, he developed new streams of business for the agency as executive director of business insights.