Staff Reporters
Sep 10, 2012

Starcom Singapore retains TAFEP media account

SINGAPORE – Starcom Singapore has retained the media account for the Tripartite Alliance of Fair Employment Practices (TAFEP) following a tender process.

Starcom Singapore retains TAFEP account
Starcom Singapore retains TAFEP account

Starcom Singapore is tasked with helping TAFEP increase its exposure and brand awareness through its media strategy and selection for the organisation’s upcoming campaigns for this year and the next.

Starcom Singapore, which has worked on the account since 2010, said it has been re-appointed based on its keen understanding of the organisation’s business needs.

TAFEP promotes the adoption of fair, responsible and merit-based employment practices among employers, employees and the general public.

Arthur Sung, managing director of Starcom Singapore, said: “Here in Singapore, we recognise the value of fair employment practices and we’re looking forward to heightening awareness of TAFEP’s work in the marketplace and among local businesses.”

Related Articles

Just Published

13 hours ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

21 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

23 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

23 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.