The appointment marks Starcom’s third consecutive tenure with Far East Organization, having first been appointed for the account in 2009.
Starcom Singapore will remain the agency-of-record for the property developer's media planning and buying business. With the re-appointment it hopes to grow the scale and depth of Starcom’s work for its properties and media investments.
Oh Thay Lee, director of corporate affairs and group general manager, Far East Organization, said the review was part of its good corporate governance procedure to ensure it is making the best of each agency partnership.
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