Spotify launches programmatic audio campaigns in APAC with Rubicon Project

The campaigns have been executed in Australia, New Zealand, Hong Kong and Singapore.

Source: Spotify

SYDNEY Spotify and Rubicon Project have launched programmatic audio advertising campaigns in APAC for the Australia, New Zealand, Hong Kong and Singapore markets following the music streaming service's foray into global programmatic audio solution earlier this year.

With the launch of the campaigns, brands will be able to target audiences based on Spotify moments such as commute, party and workout. Spotify users do not just browse for music by genres or artists, but also playlists...

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