Tim Isaac
Aug 17, 2011

'Sorry for the Lobsters': Tim Isaac reviews Neil French's memoirs

ASIA-PACIFIC - In this exclusive review, Tim Isaac, chairman of Ogilvy & Mather Asia-Pacific, shares his thoughts on the recently published memoirs of Neil French.

'Sorry for the Lobsters' is Neil French's memoir

A life well lived.  A story well told. Sorry for the Lobsters is a story of Neil French’s life - well told.  He is the supreme story teller and this book is as captivating and readable as his advertising long copy always was.  Neil advised young aspiring copy writers to imagine they were writing to a single individual so it is not surprising that you, dear reader, will feel that he is writing to you...

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