Sonal Dabral, India chairman and regional executive creative director for Bates Asia will be joining DDB Mudra, while Sandeep Pathak,chief executive officer, Bates Asia, says he has not yet decided on his next assignment.
Commenting on the developments, Tim Isaac, chairman, Bates said, “At Bates, he (Dabral) had resumed a close working relationship with me – we had worked together as a head of office and executive creative director partnership to great effect at Ogilvy Singapore. Sonal is a great storyteller and has rich creative talents. I wish him all the very best in his new role at DDB Mudra. Sandeep has been with bates for four years now, he had done an excellent job of catapulting the Mumbai office. Sandeep hasn’t decided on his next assignment yet. I wish him the very best for his future.”
Issac added that the agency remained in a strong position with an enviable client list in India. “With our strengths in strategic planning, creativity, engagement solutions and digital along with the high quality talent pool, we are well set up to provide integrated marketing communications services that take full advantage of the new technologies at our disposal. That is what the ‘changengage’ positioning is all about. We look forward to leading the way as the model agency of the future,” he said.