Gabey Goh
May 19, 2016

Singapore’s BCA picks Addiction Advertising

SINGAPORE - The Building and Construction Authority (BCA) has appointed Addiction Advertising as its integrated marketing communications agency for its Project BUILD Competition 2016 publicity campaign.

Singapore’s BCA picks Addiction Advertising

The agency is tasked with creating the concept and providing creative counsel.

BCA is a statutory board under the Ministry of National Development of the Singapore Government, with a mandate to develop and regulate Singapore's building and construction industry.

The Project BUILD 2016 competition, targeted at young people, seeks to promote better understanding on Universal Design (UD) and its importance shaping a more inclusive and friendly built environment for everyone.

“Our city should be designed to meet the needs of all Singaporeans including the young, the old and persons with disabilities,” said Tan Jwu Yih, acting director of BCA’s Universal Design Department, in a statement.

“Through Project BUILD, we hope that participants can have a better understanding on how inclusive design features in our built environment can make a big difference to people’s lives,” he added.

Addiction Advertising was also responsible for the inaugural competition last year, which encourages students from Secondary schools to Institutes of Higher Learning (IHLs) to use recycled materials to create their own miniature models depicting their ideal inclusive built environment.

Lionel Lim, managing director of Addiction Advertising, said the agency was “grateful” to once again play a role in the campaign.

The island-wide campaign is expected to run in June and across multi-media platforms that include out-of-home, online and social.

Winning entries will be showcased in the Project BUILD Exhibition in November.

 

Related Articles

Just Published

12 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

12 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

19 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

22 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.