Asiya Bakht
Sep 14, 2009

Sime Darby Group shortlists Mindshare and Carat

KUALA LUMPUR - Malaysia's biggest multinational conglomerate Sime Darby Group, which called a media pitch in August, is believed to have shortlisted three agencies including Mindshare and Carat.

Sime Darby Group shortlists Mindshare and Carat
It is not clear which is the third agency that has been shortlisted but it is believed Starcom has not made it it to the shortlist.
Zenith Media and Adrenaline are also involved in the pitch.

Sime Darby Group's media account is estimated to be worth more than US$7 million and is currently split between several different agencies.
The media pitch has caused a lot of interest in Malaysia because of the high-profile nature of the client.

In June last year, Sime Darby consolidated its auto business in Singapore worth US$4 million with Mindshare Singapore. This included the media buying and placement of BMW, Ford, Peugeot and Land Rover Singapore distributors.

In February Sime Darby Property, a subsidiary of the group handed the creative for several new projects to McCann and Dentsu

The group is in the process of making changes within its marketing and communications functions. In February this year it moved its communications, handled by Fox Communication, in-house.

Sime Darby is involved in five core sectors: plantations, property, industrial, motors and energy and utilities, with a growing presence in healthcare. It is also listed on the main board of Bursa Malaysia Securities.

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