Asiya Bakht
Dec 1, 2009

Mindshare nets Sime Darby's media account

KUALA LUMPUR - Sime Darby Group, Malaysia's biggest multinational group, is believed to have handed its media account, estimated to be worth US$13 million, to Mindshare after shortlisting three agencies.

Mindshare nets Sime Darby's media account
It is understood that Mindshare has beaten Carat and Adrenaline to win the business.  

Sime Darby invited five agencies in the first round of pitch, which included Starcom, Zenith Media and Adrenaline.

Sources suggest that the agency has been handed media management and investment for Sime Darby. It is believed that the agency was appointed for its synergy with the clients and strength of its global network.

Mindshare refused to confirm the news while Sime Darby’s representative did not respond to Media’s queries by press time.

Sime Darby recently issued a tender for the creative business of its food division, Sime Darby Foods.

The creative pitch, which has yet to be concluded, has received submissions from top agencies in Malaysia.

In June last year, Sime Darby consolidated its US$4 million auto business in Singapore with Mindshare Singapore.

This included the media buying and placement of BMW, Ford, Peugeot and Land Rover Singapore distributors.

In February Sime Darby Property, a subsidiary of the group handed the creative for several new projects to McCann and Dentsu.

Sime Darby is involved in five core sectors: plantations, property, industrial, motors and energy and utilities, with a growing presence in healthcare. It is also listed on the main board of Bursa Malaysia Securities.


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