Shell and Citibank tap JWT for card sell

WPP agency JWT has launched a one-month advertising campaign to support the launch of the new credit card, covering print and radio advertising.

Targeting drivers in the city and Shell customers, the platinum Visa card provides rebates for purchases at Shell outlets, primarily a rebate of HK$2.60 (33 US cents) for every litre of fuel bought, and two per cent for all other purchases, during the promotion period, with both rebates halving after 31 December.

"Both companies strive for the best in providing quality services and products, and through the launch of the card, it further reinforces the commitment of both industry leaders to offer the most value to our customers on every dollar spent," said Ivy Lun, director of cards business, Citibank global consumer group, Hong Kong.

Other incentives include cash coupons, discounted auto services at selected providers and discounted insurance plans through Citibank.