According to a spokesperson, Sentosa’s media business is currently split between OMD (branding and Barclays Singapore Open), AGI Communications (tactical) and Optimedia (Sentosa Cove).
“The main purpose for this tender is to consolidate all media activities with one single agency for better planning synergy and buying efficiency,” she added.
“The main purpose for this tender is to consolidate all media activities with one single agency for better planning synergy and buying efficiency,” she added.
The review is to appoint a media agency for a year with an option to extend for another and will cover regional strategic media planning and buying for its key markets which also includes China, Malaysia, India, Australia, Vietnam, Indonesia, the Philippines and the UK.
Following credentials submissions, agencies would then be shortlisted for a second stage of the tendering process.
SDC had recently appointed Saatchi Lab as creative partner for its tactical marketing, replacing AGI, in December 2008.
The island resort, which attracts five million visitors a year, is home to attractions such as a two-kilometre long sheltered beach, golf courses and five-star hotels while new attractions including the S$6 billion (US$4.2 billion) Resorts World integrated resort which will house Southeast Asia’s first and only Universal Studios theme park, are underway.
