Nov 30, 2006

Selling Unilever brands to the emerging world

In 1976, when Harish Manwani was hauling bags of soap across rural villages in India's sweltering heat in the hope of making a sale, Unilever was building the future of its global business in one of the poorest parts of the world.

Manwani's mission back then wasn't so much about selling a wholesome and desirable world of perfumed fragrance and pristine white linen â” a world a million miles from what India's village communities could afford â” but about understanding consumers in the developing world. 

You could easily dismiss it as public relations â” such humble beginnings for the president of Asia and Africa for Unilever makes for a nice story. But, 30 years on, former...

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