Airing in both Australia and New Zealand, this campaign dramatises Seek, a job search site and its new product offering, which aims to “support and partner with candidates throughout their career journey, from first job to dream job”.
According to the company, the new Seek profile product is “another way of being alerted to opportunities”. Based on the user’s privacy setting, employers can view a person’s experience and get in touch. A Seek profile also brings industry insights as well as job recommendations to users.
It all sounds a bit like LinkedIn, but Ad Nut likes the casting choices in this ad contrasted with the setting of the Andaman Sea, which gives the 45-second spot a nicely odd sense of humor. Much like the lady in the ad who is being headhunted, Ad Nut can relate to the excitement of being suddenly offered a job perk that is relevant and sought after. For Ad Nut that perk is definitely a walnut.
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