Byravee Iyer
Oct 22, 2013

Scripps Network Interactive names regional head of content, marketing

ASIA-PACIFIC - US media company Scripps Network Interactive has appointed Cheah Chee Kong as head of content, creative and marketing in Asia-Pacific.

Cheah Chee Kong
Cheah Chee Kong

In his new role, Kong takes on responsiblity for developing and executing programming strategies, shepherding original productions and setting the creative direction and marketing for Scripps’ channels, including the Asian Food Channel, Travel Channel and the Food Network.

Kong's appointment is part of a plan to build a deep and experienced management team as Scripps executes its growth plan in Asia,” said Derek Chang, managing director of Asia-Pacific. “His extensive knowledge of the region gives him a keen understanding of local tastes, which will be instrumental as he leads our overall programming strategies and oversees the development of local productions.”

With 20 years of experience in entertainment, films and television production in Asia, Kong was previously part of the The Group Entertainment where he was executive vice president of creative. He began his career with the Singapore Broadcasting Corporation and has held key roles at MTV Japan, Star TV and MTV Asia.

Scripps also announced plans to extend the reach of Travel Channel in Philippines through a launch on the Sky cable platform. This expansion follows a comprehensive Travel Channel brand refresh across all international territories earlier this year.

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