Samsung targets Japanese rivals in new print burst

Samsung's newly-launched print and outdoor-led campaign for its range of television sets signals the start of an advertising burst for its digital products line, according to Desmond So, managing director of Freeway Communications, which handles the account. The campaign for Samsung's television product range urges consumers to "open their eyes and see

in reference to the new television model advertised. The new model features improvements which put Samsung on par with Japanese competitors, said So.

"Samsung has never been as focused on its television range, but in the past two years it has been building a stronger image for its digital products,

said So.

Samsung brands are about 10 per cent cheaper than Japanese models.