The company has brought its ‘+ project’, first launched in Indonesia and Thailand, to Singapore with the stated aim of improving residents’ lives with people-centric solutions to health and well-being.
Royal Philips Electronics campaigns to be associated with health and well-being
SINGAPORE – When Royal Philips Electronics wanted to tell consumers that it is much more of a health and well-being company than a consumer electronics one, it did so with a social mission.
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