Staff Writer
Jan 15, 2019

Reed Exhibitions to acquire Mack Brooks Exhibitions

Several brands under the Mack Brooks Exhibitions have a presence in Asian markets such as China, Singapore, Thailand and India.

The Inter Airport South East Asia 2017 show held in Singapore.
The Inter Airport South East Asia 2017 show held in Singapore.

Reed Exhibitions has announced that it has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a deal that is expected to close during the first half of this year.

Financial terms were not disclosed, but published reports value the acquisition at £200 million (US$256.7 million).

The UK-based Mack Brooks has more than 30 B2B events, serving nine industry sectors, in 14 countries under its portfolio. Among its flagship brands are RAILTEX (rail infrastructure and technology); CCE (manufacturing and converting corrugated and cartonboard); and InPrint (print technology for industrial manufacturing).

Some of these brands have a presence in China, Singapore, Thailand and India, such as the third edition of the Exhibition for the Corrugated and Carton Industry (CCE Southeast Asia), which will be held in Thailand in 2020. A statement by Reed says Mack Brooks has 175,000 customers worldwide.

On the impending acquisition, Stephen Brooks, chairman of Mack Brooks, said: “Our events and customers will benefit tremendously from Reed Exhibitions’ global reach, experience in delivering customer value and investment in technology.”

Chet Burchett, CEO of Reed Exhibitions, said having Mack Brooks on board will benefit the company’s customer matchmaking programmes, as well as its digital tools and sales group.


Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.