Staff Writer
Jan 15, 2019

Reed Exhibitions to acquire Mack Brooks Exhibitions

Several brands under the Mack Brooks Exhibitions have a presence in Asian markets such as China, Singapore, Thailand and India.

The Inter Airport South East Asia 2017 show held in Singapore.
The Inter Airport South East Asia 2017 show held in Singapore.

Reed Exhibitions has announced that it has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a deal that is expected to close during the first half of this year.

Financial terms were not disclosed, but published reports value the acquisition at £200 million (US$256.7 million).

The UK-based Mack Brooks has more than 30 B2B events, serving nine industry sectors, in 14 countries under its portfolio. Among its flagship brands are RAILTEX (rail infrastructure and technology); CCE (manufacturing and converting corrugated and cartonboard); and InPrint (print technology for industrial manufacturing).

Some of these brands have a presence in China, Singapore, Thailand and India, such as the third edition of the Exhibition for the Corrugated and Carton Industry (CCE Southeast Asia), which will be held in Thailand in 2020. A statement by Reed says Mack Brooks has 175,000 customers worldwide.

On the impending acquisition, Stephen Brooks, chairman of Mack Brooks, said: “Our events and customers will benefit tremendously from Reed Exhibitions’ global reach, experience in delivering customer value and investment in technology.”

Chet Burchett, CEO of Reed Exhibitions, said having Mack Brooks on board will benefit the company’s customer matchmaking programmes, as well as its digital tools and sales group.


Related Articles

Just Published

1 day ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

1 day ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

1 day ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

1 day ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.