While global mergers and acquisitions tumbled 15% in H1, APAC bucked the trend with a 30% surge in deal-making, signaling an aggressive appetite for growth in the region.
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The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.
The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.
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