Ad Nut
May 12, 2015

QBE promotes fairness for young drivers

'Insurance box', by Sydney-based Core for QBE.

QBE promotes fairness for young drivers

Charming animation helps Australian insurer QBE introduce a programme that allows lower rates for drivers, even teens, who are willing to carry a vehicle tracking box in their car. The spot has launched in Perth and will roll out across the rest of the country.

See a previous spot for the QBE by Core in this earlier Ad Nut roundup.

 

CREDITS

Agency: Core
Client: QBE Insurance
Product: QBE Insurance Box
QBE National Marketing Manager: Gabby Tyler
Creative Partners: Christian Finucane & Jon Skinner
Creatives: Anthony Ortuso & Jari Kennedy
Business Director: Jane Callister
Account Director: Dan Parritt
Agency Producer: David Steindl
Production company: Mighty Nice
Director: Robertino Zambrano
Producers: James Hudson & Gabrielle Joosten
Audio & Music: Sound Reservoir

 

Tags

Related Articles

Just Published

6 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

7 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

7 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

7 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.