Putting heart and Seoul in tourism drive

Seoul Tourism Organization wants to rope in local residents in its "Value tourism, together with Seoul" drive.

Coex Convention and Exhibition Center, Seoul

Following its restructuring from a public-private partnership into a goverment-funded foundation this spring, Seoul Tourism Organization STO has now unveiled its 'Value tourism, together with Seoul' Gachi Guanguang, Gachi Seoul vision, which aims to draw local residents into the city's tourism drive.

The organisation has just concluded its week-long 'Seoul Tourism Hearing Week' on 3 September, where stakeholders shared ideas on promoting the city as a travel and meeting destination

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