Publicis Groupe announced that Alan Wexler, currently CEO of SapientRazorfish and co-CEO of Publicis.Sapient, will take over "the single leadership of all Publicis.Sapient operations", as Chip Register has chosen to retire at the end of the year.
Wexler’s first mission as CEO, according to Publicis, will be to "further accelerate the integration of digital business transformation at the core of the Groupe".
Last month, the company named Nigel Vaz, chief executive of Publicis.Sapient EMEA and Asia-Pacific, to oversee that effort, which includes organizing Publicis.Sapient into industry practice verticals. Vaz will continue to report to Wexler, and both will continue to serve on the Publicis Groupe Executive Committee.
“This is the next step in evolving the Publicis.Sapient organization and will accelerate even more our ability to bring to our clients our consulting and technology capabilities in a seamless way, to become the indispensable partner of their transformation," Arthur Sadoun, chairman and CEO of Publicis Groupe, said in a release.
Register will work on a non-profit organization he established with his wife, Andrea. The Digital Engagement Center for the Prevention of Violence plans to employ data science and AI to "perfect and direct world-class creative content aimed at violence prevention". Publicis Groupe said it will support the initiative.