Creativity Analysis
Minnie Wang
Jan 14, 2025

Publicis China CCOs on creativity in a hyper-speed market

"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.

Tian It Ng and Kelly Pon

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

3 Mars to switch $1.7 billion media account out of WPP

Southeast’s Asia’s top 50 brands 2025

4 Southeast’s Asia’s top 50 brands 2025

PR Awards Asia-Pacific 2025: Winners announced

5 PR Awards Asia-Pacific 2025: Winners announced

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

6 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

7 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Did the strategic planner just kill the advertising agency?

8 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

9 APAC Power List 2025: The region's most powerful brand leaders

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Women to Watch 2023: Kelly Pon, BBH
Nov 16, 2023
Staff Reporters

Women to Watch 2023: Kelly Pon, BBH

Women to Watch Greater China 2023: Kelly Pon, BBH
Mar 15, 2023
Staff Reporters

Women to Watch Greater China 2023: Kelly Pon, BBH

Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
Mar 24, 2025
Alessandra Scotto di Santolo

Forsman & Bodenfors' new global CCO on how ...

Spikes Asia 2025: In conversation with juror Seung-jae Lee, CCO of Ideot
Dec 12, 2024
Staff Reporters

Spikes Asia 2025: In conversation with juror ...

Just Published

TikTok commercial lead: 'We don't want to take the role of an agency'
5 hours ago
Shauna Lewis

TikTok commercial lead: 'We don't want to take the ...

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

Predictability is power, but only when business leaders use it wisely
5 hours ago
Delicia Tan

Predictability is power, but only when business ...

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

Agency Report Card 2024: PHD
The Information
6 hours ago
Staff Reporters

Agency Report Card 2024: PHD

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
6 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.