Kate Nicholson
Jul 9, 2010

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

Microsoft's Yu Sasamoto has had a challenging upbringing at times. After I was born in Thailand, I returned to Japan unable to speak Japanese. Then I started school in Australia without any English.

The only sentence my mother taught me was to raise my hand and ask to go to the toilet, he laughs.

This occasional lack of language hasn't held him back in business. Before joining Microsoft as marketing officer, consumer and online for greater Asia-Pacific, Sasamoto...

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