PR Awards Asia 2023: Winners announced

The results of the 22nd edition of the PR Awards Asia have been revealed at an in-person gala in Hong Kong. Held at St. Regis, PRWeek Asia and Campaign Asia-Pacific unveiled 152 winners across 60 categories. 

The Grand Prix award this year for Campaign of the Year went to 'Pollution Capture Pencils'—part of Otrivin’s worldwide campaign to bring cleaner air to children through actions as simple as changing the way we commute, to improving ventilation indoors and outdoors. The full range of PR duties on the campaign was handled by BCW India Group. 

The innovative project collects pollution by-products and uses them to make (certified, non-toxic) pencils for underprivileged children in Bengaluru, India. It is driven by the fact that 98% of children in India breathe toxic air, according to research by the World Health Organisation, not only outdoors but also in their classrooms—where children spend up to 8 hours a day, the campaign said. For the project's initial phase, twenty-two air purifiers, with the ability to wipe out up to 74% airborne pollutants, were installed inside and outside the school building in Bengaluru to improve air quality for over 1,500 young students.

Meanwhile, in other categories, Hong Kong's Hoffman Agency swiped the Best Culture; Golin Singapore retains its Specialist Consultancy of the Year title; New Zealand's Anthem gets the ESG Consultancy of the Year. It must be noted that in 2022, the ESG category remained unawarded. 

Ogilvy's Emily Poon gets the coveted PR Agency Head of the Year, taking forth the mantle from New Zealand-based Icon Agency's Joanna Painter who won the title in 2022. 

Taiwan's One For All Public Relations Consultants' Aaron Yu is the proud recipient of the Young PR Professional of the Year award. 

The complete list of winners is below:

Category	Award	Title	Agency/Company	Brand	Market	ID
Arts, Entertainment & Media	Gold	Stress Buying Center	PR Consulting Dentsu Inc., Dentsu Inc.	USJ	Japan	C01.391198
	Silver	Kusama's Pumpkin Transforms Mundane Commute into Inspirational Journey	MTR Corporation Limited	MTR	Hong Kong SAR	C01.391310
	Bronze	Launch of Amazon Original show Farzi	Prime Video	Prime Video	India	C01.390515

Automotive & Transport	Gold	Doppelmayr: Establishing urban ropeways in Aotearoa	Anthem	Doppelmayr	New Zealand	C02.390250
	Silver	Switching Gears: Elevating Porsche brand experiences in Singapore	DeVries Global	Porsche Asia Pacific	Singapore	C02.391950
	Bronze	Kusama's Pumpkin Transforms Mundane Commute into Inspirational Journey	MTR Corporation Limited	MTR	Hong Kong SAR	C02.391304

Brand Development (Product)	Gold	PayMaya is Now Maya	Maya	Maya	Philippines	C03.392551
	Silver	Incense of Memories	Wunderman Thompson Tokyo	Kameyama	Japan	C03.389658
	Bronze	INKmaginary Toys	Edelman Singapore Pte Ltd	INKmaginary Toys	Singapore	C03.391126
	Bronze	The Longest Red Scarf	Edelman	Skyworth	China	C03.389997