Plus Expressways operates and maintains the 973-kilometre length of inter-urban toll expressways in Peninsular Malaysia, stretching from the border of Thailand in the north to the border of Singapore in the south, linking all major cities on the west coast of Peninsular Malaysia.
The appointment takes effect immediately.
The scope of the assignment covers strategic planning, media planning and buying and search engine marketing.
K. Sivanathan, CEO of Trapper MPG, said, “Plus Expressways is a visionary company that has revolutionised travel in Malaysia in the last 20 years. That fact coupled with its blue chip pedigree, Trapper MPG is delighted to be recognised for our strategic planning abilities.”
Commenting on the win, Dinesh Sandhu, Malaysia country director Media Contacts said, “We have been appointed to drive digital awareness and marketing with a special focus on Plus Expressways’ loyalty programme, Plus Miles. Our activities will centre on consumer education and driving participation for the programme.”
Plus Expressways appoints Trapper MPG, Media Contacts Malaysia as digital AOR
KUALA LUMPUR - Trapper MPG and Media Contacts, the media services and digital media unit of Havas Media respectively, have been appointed by Plus Expressways Berhad as digital AOR.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Card 2023: FCB
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
Alibaba, Tencent beat forecasts with strong results
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
TikTok Ad Awards 2024 honours the best ad campaigns ...
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.