HONG KONG - Philips Lighting has handed below-the-line duties for Hong Kong and China to Publicis Hong Kong, following a competitive review.
The assignment will see the agency attempt to build awareness and brand loyalty for the company’s professional lighting products among a B2B audience.
For the China component, at least, it is believed that Publicis prevailed against sister agency Digitas.
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EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
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After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
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