The news that Pepsi is creating a brand partnership with Michael Jackson’s estate makes me wonder if Pepsi have completely run out of marketing ideas.
Really, you want to create a Pepsi can brand partnership featuring another dead pop star to sell more product? I know your sales are declining but really is this the answer?
Pepsi sponsored the Bad Tour in the 80’s. Yep that's the connection! A new memorial can to celebrate the 25th anniversary of the Bad album is being launched on American Memorial Day which is both insensitive and bizarre.
Why Bad? Why not Thriller? Why not the Greatest Hits? Why not some of his other terrible albums? And why launch is on Memorial Day? More known for remembering fallen soldiers…are the equating Jackson with soldiers sent needlessly to Iraq or Afghanistan?
Infamously Michael Jackson’s hair caught fire filming, you guessed it, a Pepsi advert? I guess that won’t be mentioned in the PR and hype around this!
Even though Pepsi are sponsoring X-Factor in the US to try and get closer to a music association they only did this because they saw the success that Coca Cola had with their ongoing sponsorship of the more popular American Idol. Where’s the original brand partnership and sponsorship marketing here Pepsi?