Byravee Iyer
Mar 24, 2014

Ozone Media ties up with MicroAd to launch new product in SEA

India-based digital ad network Ozone Media has partnered with Japan-based ad platform provider MicroAd to deliver personalised ads to users in Southeast Asia.

Ozone Media ties up with MicroAd to launch new product in SEA

MicroAd will offer its network users in Southeast Asia access to Ozone Media's Adadyn, a proprietary technology that allows advertisers to serve up banner ads that are assembled in real time to a re-targeted audience. Customising ads to each individual customer based on cookie data "leads to a deeper end-user engagement, resulting in improved clickthrough rates, and better returns for the advertiser in terms of sales or brand awareness,” said a spokesperson for Ozone Media.

“We look forward to working closely with Ozone Media, and equip our clients across Southeast Asia with real-time advertising capabilities that will help them reach their target audience with relevant and customised messaging.” said Kosuke Sogo, CEO of MicroAd Vietnam.

Ozone Media believes its product will benefit advertisers in the travel and tourism and e-commerce space. The company’s roster of clients includes Koovs, Mid Day, and Regalix.  The firm is currently seeking alliances globally for Adadyn.

Ozone Media recently announced the launch of an office in California in an attempt to accelerate technological growth. 


Related Articles

Just Published

6 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

7 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

7 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

7 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.