MicroAd will offer its network users in Southeast Asia access to Ozone Media's Adadyn, a proprietary technology that allows advertisers to serve up banner ads that are assembled in real time to a re-targeted audience. Customising ads to each individual customer based on cookie data "leads to a deeper end-user engagement, resulting in improved clickthrough rates, and better returns for the advertiser in terms of sales or brand awareness,” said a spokesperson for Ozone Media.
“We look forward to working closely with Ozone Media, and equip our clients across Southeast Asia with real-time advertising capabilities that will help them reach their target audience with relevant and customised messaging.” said Kosuke Sogo, CEO of MicroAd Vietnam.
Ozone Media believes its product will benefit advertisers in the travel and tourism and e-commerce space. The company’s roster of clients includes Koovs, Mid Day, Policybazaar.com and Regalix. The firm is currently seeking alliances globally for Adadyn.
Ozone Media recently announced the launch of an office in California in an attempt to accelerate technological growth.