Japan-based MicroAd launches in Vietnam

The entity, MicroAd Vietnam Joint Stock Company, will be chaired by Thu Hoang Nyugen. The CEO is Kosuke Sogo.

Targeting potential advertisers in the local market, the ad network firm provides an integrated online display management system, called “MicroAd Blade”, which enables advertisers to bid in real time and to segment audiences.

It aims to achieve its target of 1,000 advertisers using the service next year.

Internet World Stats estimates there to be 30,500 million internet users in Vietnam, representing 33.7 per cent of the population. The online advertising market is expected to grow dramatically in the near future.

Andrew Stephens, chief executive officer, Asia Pacific, Ambient Digital Group, said the addition of MicroAd Blade to Vietnam will offer advertisers the ability to target audiences more precisely through rich audience data, making each impression more valuable to the consumer and the advertiser.

“We have seen digital demand go from an afterthought to a key focus in Vietnam,” Stephens added. “Year-on-year spend continues to grow in the triple digits and key clients–both International and Vietnamese–are concentrating their efforts into more engaging digital campaigns.”

Ambient Digital Group was launched in Vietnam in 2010, providing a wide range of online marketing services including ad network, search marketing (SEM), social marketing and other online marketing solutions. It currently manages more than 2,000 websites.