Babar Khan Javed
Jun 26, 2018

OpenX opens Singapore office

After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.

Jason Fairchild, co-founder, OpenX.
Jason Fairchild, co-founder, OpenX.

18 months after entering the Japan market and becoming the second largest digital advertising exchange after Google, OpenX has come to Singapore.

During a presentation on the need to bring greater quality and innovation to the digital advertising market globally, Jason Fairchild, the co-founder of OpenX, announced the opening at ATS Singapore adding that the office in Singapore will serve as a regional hub for the company.

Speaking to Campaign Asia-Pacific, Fairchild said the Singapore office will be followed by the 11th global office, in Australia, later this year.

"We plan to make the necessary investments in talent to ensure our continued success and growth in the region and will be making followup announcements about regional leadership in due course," he added.

According to Fairchild, OpenX has experienced growth every year for the last decade and a lot of growth internationally. After becoming the second largest digital advertising exchange in Japan, the natural next step for OpenX was to continue expansion into other areas of Asia and replicate the same success level in Singapore.

"The growth of the company to date has been built on a foundation of quality, scale and performance, and over the next year, we’ll look to apply these same principles to our work in the Southeast Asian market and cement the company as the most trusted partner for publishers," said Fairchild. "As we grow our in-market staff and build on relationships with existing partners, it’s critical that we maintain this focus."

Fairchild said that OpenX would be staffing for a variety of roles across APAC in both Singapore and Australia, increasing headcount in the region by more than a dozen.

According to eMarketer, the digital advertising in Southeast Asia surpassed $2 billion in 2017, with the region expected to experience a 60% digital ad spend to increase by 2021.

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