Online ad networks seek to safeguard ads’ context

AdXpose technology examines and analyses all pages in real-time to ensure advertisers’ ads are run only on appropriate content and environments.

Headquarted in KL for Southeast Asia, Innity CEO Phang Chee Leong said that advertisers and agencies have increasingly become concerned about brand safety and the overall performance of their digital media campaigns.

“With AdXpose’s data and analytics solution, we’re filling a void in the marketplace by providing an environment where our customers can operate with confidence while eliminating under-performing sites from our network.”

Singapore headquartered Admax Network CEO Mathew Ward says, “Brand-safety and transparency is one of our top priorities and third party ad verification technology plays a critical role in building trust between ad networks and its clients. It is important to provide advertisers with the confidence to work with an ad network where their inventory is certified as brand-safe and relevant.”

AdXpose’s ad verification technology will work in tandem with Admax’s manual evaluation system whereby in-house media specialists scrutinise every website and webpage before allowing it to be a part of the network.