This certification will enable Innity to provide more effective media planning and buying, improve on targeting, while reaching a wider audience across thousands of relevant sites for its clients.
It allows Innity to utilise open real-time bidding systems to leverage on bidding algorithms for a better control over media spend, which in turn can enhance and improve clients’ return on investment.
Innity will implement Google’s DoubleClick Ad Exchange platform across its ad network, which reaches more than 50 million internet users and serves two billion monthly ad impressions.
Phang Chee Leong, CEO at Innity, said, “We’re very excited about this certification as it grants us the opportunity to increase our ad network reach in Asia and incorporate the effectiveness of the marketplace into our dynamic ad capabilities. This is part of our ongoing commitment to delivering data-centric targeting strategies and meaningful advertising solutions to our clients.”
Launched in 2009, Google DoubleClick Ad Exchange is a real-time bidding platform for the buyers, creators and sellers of digital media, to optimise the effectiveness, relevance, and profitability of advertising campaigns across the Google digital inventory such as Google Display Network, Youtube and AdMob.