| Creative Performance League March |
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| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Ogilvy & Mather |
Aegon Religare, India; Banana Republic, Korea |
12 | 1.5 | 100.8 |
| 2 | Grey Group | Shell – Shell Trading, Malaysia; Workplace Safety and Health Council, Singapore |
23 | - | 61.4 |
| 3 | Euro RSCG |
M3M, India; City Walk HY, India |
25.5 | 5 | 45.7 |
| 4 | McCann Worldgroup |
Yamaha (English School), Japan; Shenzhen Development Bank, China |
20.3 | 0.2 | 41.5 |
| 5 | DDB |
Oviesse, India; Philips (Retail), Singapore |
22
|
6.2 | 34.8 |
| 6 | TBWA |
Mister Donut, Philippines; Shanghai Tang, China |
6.5 | - | 29.4 |
| 7 | Bates141 |
TC, India; DHL Global Project, Singapore | 13.1 | 5 | 21.6 |
| 8 | JWT | Dicitex Décor, Mumbai | 10.3 | - | 17.9 |
| 9 | Leo Burnett |
Samsung, Hong Kong | 4.5 | - | 16.8 |
| 10 | Y&R | Keio University, Japan; V drinks, China |
7 | 3 | 13.4 |
| 11 | BBDO |
New Straits Times Press, Malaysia; Telkom Indonesia, Indonesia |
6.5 | 1.7 | 11.6 |
| 12 | Lowe | Micromax Informatics, India; Gaursons Hi Tech Infrastructure, India |
0.2 | - | 2.9 |
| 13 | DraftFCB | Red Group Retail, New Zealand; Transport International, Hong Kong |
3.5 | 2.5 | 2.5 |
| Media Performance League March |
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| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | PHD | Department of Energy, Philippines; IKEA, Thailand |
1.4 | - | 536.3 |
| 2 | Carat | Hyosung, Korea; DFI Home Furnishings Taiwan Limited(IKEA), Taiwan |
23.6 | 5.9 | 304.1 |
| 3 | Zenith Optimedia |
Reckitt Benckiser, China; Maoduoli, China |
32.8 | 3.5 | 79.4 |
| 4 | Maxus | DongFeng XiaoKang Auto, China; Bausch & Lomb, India |
21 | 3.3 | 61.6 |
| 5 | UM |
Panasonic, Australia; Founder, China |
23.7 | - | 30.7 |
| 6 | Starcom |
Australian Council For The Arts, Australia |
11.5 | - | 30 |
| 7 | Dentsu Media |
China Airline, Taiwan; Chunghwa Post office, Taiwan |
10.5 | 6.3 | 25.2 |
| 8 | MediaCom | Kerry Communications – Residential: Primrose Hill, Hong Kong; Royal Orchid Hotels, India |
3.5 | - | 15 |
| 9 | Vizeum | - | 2.4 | - | 10.2 |
| 10 | Initiative | - | - | - | -1.5 |
| 11 | OMD | Olympus Imaging, Thailand; Equal Sweetener,Thailand; Metecno, Australia |
3.5 | 29 | -18.8 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
Please email newbusinessleague@media.asia for further details or to update billings.
