Jenny Chan 陳詠欣
Jul 27, 2017

Obituary: Paul Lau

The head of Mindshare Guangzhou has died at the age of 45.

Obituary: Paul Lau

Paul Lau (刘嘉扬), Mindshare's Guangzhou office head, passed away on 17 July during a vacation in Japan. According to information shared with his employers by his family, Lau, 45, experienced sudden discomfort and unfortunately, despite the provision of all rescue measures, passed away en route to the hospital.

Since graduating from The Chinese University of Hong Kong in 1994, Lau has dedicated his career to marketing and communications, with on-ground experience in Beijing, Shanghai and Guangzhou. 

He joined Mindshare in December 2011 as head of digital at the Beijing office, serving key clients such as Nestlé. He successfully built the agency's first batch of digital talent before leaving in June 2014 to take up roles outside the media agency circle. 

Lau then directed his efforts towards content marketing, leading the China operation of entertainment group FansTang and introducing US shows to the China market. The following year, he became consumer engagement director of Master Kong Beverage in Shanghai, responsible for managing digital, content marketing and strategic partnerships for the brand. 

In June last year he returned to Mindshare to take over as head of the Guangzhou office, focusing on developing new clients in South China.

Here is an excerpt from a tribute written by Amrita Randhawa, CEO of Mindshare Greater China:
"In the past one year, under Paul’s leadership, our Guangzhou team have kept overcoming challenges and successfully won the pitches of SJF, and defended Nubia, which has been a big success for us!
As our colleague, Paul was very warm, kind and sincere, with a strong mindset of accountability and responsibility. As the leader of his team, he cared about the professional and personal development of each team member.
He truly lived the Mindshare Value teamwork, always willing to help every single person in whatever way he could. Personally I have many fond memories of Paul. Our work together in the 2012 Nestlé pitch, his insight into the PepsiCo business when we were pitching that in 2014. His guidance as a client when he was at KangShiFu. And his incredible spirit of fun which was on display at every annual party. I am lucky to be able to say he was a friend and I am going to miss him dearly.
Paul, may you rest in peace."
Campaign China

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