Staff Reporters
Nov 28, 2011

New business wins for Communications DNA

SINGAPORE - Communications DNA has announced its latest new business wins, which include handling PR duties for the Net-a-Porter Group.

Communications DNA has announced new business wins
Communications DNA has announced new business wins

Apart from Net-a-porter.com and Mr Porter, the agency will also handle Carnivore Brazilian Churrascaria, Aramis & designer fragrances from Estée Lauder Cosmetics as well as Johnson & Johnson Vision Care Singapore.

Communications DNA will manage the public relations activities for Net-a-Porter.com and Mr Porter on a six-month project beginning in December 2011 which will see the agency driving all communications activities for both portals in
Singapore.

In addition, the agency was awarded a six-month project with Carnivore Brazilian Churrascaria to drive all launch activities for the restaurant chain’s third outlet at Marina Bay Sands, including the group’s latest dining concept, Rio Tapas Lounge.

A six-month retainer was also awarded to the agency for Aramis & designer fragrances from Estée Lauder Cosmetics to execute various public relations activities and campaigns for LAB Series and its stable of fragrances from brands that include Tommy Hilfiger and DKNY.

The agency was also recently reappointed by Acuvue to work on another campaign for 1DayAcuvueMoist which will run from December 2011 to February 2012.

Also, the National Museum of Singapore recently extended the agency’s PR services for the sixth consecutive year for 2012. These wins add to its current portfolio of accounts of Carlsberg Singapore, Elephant Parade Singapore, Johor Premium Outlets, One Rochester Group, Swarovski Elements and The Singapore Mint
 

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