Nestlé to review Korean media business

SEOUL – Three agencies are expected to pitch for Nestlé’s media account in Korea when the FMCG giant holds a review over the coming month.

by David Blecken | 06/02/2011

Nestlé’s review kicks off this month

It is understood that GroupM, Dentsu Media and ZenithOptimedia, which operates within Leo Burnett in Seoul, have been invited to compete for the business.

The value of the account has not been confirmed.

Popular Nestlé products in the market include Taster’s Choice, Hotchoco, Purina and Dolce Gusto.

 

| fmcg , korea , media , pitch

Related Articles

Chinese pitches up in 2025 as brands eye efficiencies with contracting media budgets

By Staff Reporters

OpenAI owns the AI conversation and Anthropic's 'good guy' play isn't changing that: study

By Staff Reporters

Serviceplan Group steps into Asia’s media market, launching Mediaplus Singapore

By Robert Sawatzky

End your week with the latest moves and account wins

By Staff Reporters

Budget cuts, but muted optimism for Chinese marketing and media in 2026: report

By Minnie Wang

‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends

By Robin Langford

Bloomberg Media CEO: Navigating volatility and polarisation has been good for our business

By Robert Sawatzky

Omnicom keeps six media networks but switches global CEOs to brand presidents

By Shauna Lewis

Ebiquity predicts zero media spend growth for China in 2026

By Minnie Wang

How Marriott is turning K-pop fandom into a loyalty machine

By Nikita Mishra