David Blecken
Feb 5, 2016

MullenLowe Tokyo hires Sven Palys for international strategy

TOKYO - MullenLowe Tokyo has appointed Sven Palys, formerly of Flamingo, as international strategy director.

Palys was previously at Flamingo Tokyo
Palys was previously at Flamingo Tokyo

Palys spent four years at Flamingo Tokyo and was associate director at the agency. Palys said he will be responsible for helping to strengthen the core of MullenLowe in Japan.

Initial clients Palys will work on include Unilever and Aeon, but he said he will be involved in the broader growth of the business too. Leading the international side of the agency, his focus will be on “translating foreign brands to connect with local sensibilities and empower Japanese clients with an international voice”, he said.

Palys serves as an adjunct professor at Keio University, where he lectures on the subject of branding. He is also a director of the Cool Japan Award.

MullenLowe Tokyo is a joint-venture with a local agency, Standard Advertising, which has been in operation since just after the Second World War. Standard has a history of working with global companies operating in Japan and local companies looking to grow internationally.

The MullenLowe Group itself was formed in May 2015. It is positioned as a global creative boutique, with many of its offices under local ownership. In January, the network introduced a new corporate identity featuring a boxing octopus.

Palys has written for Campaign Asia-Pacific based on his insights as a market research and semiotics specialist.
 

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

Tech On Me: Is Apple renewing its focus on ...

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

15 hours ago

Campaign Global Agency of the Year Awards 2023: ...

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

16 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

16 hours ago

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.