David Blecken
Feb 5, 2016

MullenLowe Tokyo hires Sven Palys for international strategy

TOKYO - MullenLowe Tokyo has appointed Sven Palys, formerly of Flamingo, as international strategy director.

Palys was previously at Flamingo Tokyo
Palys was previously at Flamingo Tokyo

Palys spent four years at Flamingo Tokyo and was associate director at the agency. Palys said he will be responsible for helping to strengthen the core of MullenLowe in Japan.

Initial clients Palys will work on include Unilever and Aeon, but he said he will be involved in the broader growth of the business too. Leading the international side of the agency, his focus will be on “translating foreign brands to connect with local sensibilities and empower Japanese clients with an international voice”, he said.

Palys serves as an adjunct professor at Keio University, where he lectures on the subject of branding. He is also a director of the Cool Japan Award.

MullenLowe Tokyo is a joint-venture with a local agency, Standard Advertising, which has been in operation since just after the Second World War. Standard has a history of working with global companies operating in Japan and local companies looking to grow internationally.

The MullenLowe Group itself was formed in May 2015. It is positioned as a global creative boutique, with many of its offices under local ownership. In January, the network introduced a new corporate identity featuring a boxing octopus.

Palys has written for Campaign Asia-Pacific based on his insights as a market research and semiotics specialist.

Related Articles

Just Published

15 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

15 hours ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

16 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

16 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.